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Case study · Academic · Software

Role
Solo
When
Jan to May 2026
Status
Published

Adobe Product Service Innovation Analysis

A service design analysis of how Adobe's move to subscriptions created value and vulnerability at once.

  • 2013the switch to Creative Cloud
  • 3companies sketched first
  • 6slide final deck

AskedFeb 2026

Read one company as a product-service system.

Analyze one company as a product-service system.

LearnedFeb 2026

Adobe had the clearest shift of the three.

Sketch models of Adobe, Credit Karma and LinkedIn; Adobe had the clearest shift.

TurnedFeb 2026

Unbundling made value and vulnerability together.

From 'giving up ownership created billions' to 'the same unbundling created value and vulnerability'.

STARTYR 2YR 3YR 45 months on a shared four-year dialNo counts recorded yetNO COUNTS RECORDEDResearch: not part of this workRESService design: practicedSVCProduct design: not part of this workPRDStrategy & PM: not part of this workSTRGame design: not part of this workGAMEThe turn: subscriptions created value to unbundling created value and vulnerability at once
Ring: time on a 4-year dial · Stations: practice · Field: evidence · Red: the turn · Dashed: set aside · End mark: where it landed

MadeFeb 24 2026

The Density Paradox, in six slides.

The Density Paradox: before, transformation, value, vulnerability, synthesis.

Details

My role
Solo.

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